Many AdWords Users Are Killing Their Quality Score And They Don’t Even Know It.

The quality score, among other things, is used by Google to determine ad placement and cost.  There are quite a few advertisers who are absolutely killing their score and they don’t even realize it.

The formula that Google uses to determine quality score may take many factors into account but there are two things that will kill your score in a heartbeat.  A lower quality score means that you are going to pay more for your AdWords placement.

1.) Landing Page

In the eyes of Google the landing page must be true to the letter of your ad. If you promise a free report or e-book, then your landing page must have an open link to the download.  No squeezing allowed.

Honestly, Google and AdWords are not against the use of squeeze pages; however they are against advertising something for free and then requiring your visitor to exchange their name and email address for your product.  As Google sees it, free means free, not in exchange for something.

The best way to get around this is to NEVER use the word “free” in you AdWords copy if there is not an open download link on the landing page.  If you insist on doing this, Google will penalize you.

google-quality-score_2A Few Words Of Advice On Landing Pages.

Keep your landing page relevant to your AdWords copy.  Google loves sites that have relevant, high quality copy.  Sites that are not relevant to their ad copy are considered low quality and while Google will not ban them they will raise their costs so high that using AdWords is no longer economically feasible.

Avoid redirects on your landing page.  The the use of sneaky redirects seems to be a part of the underside of the Internet marketing business and is a “black hat”
From Google Help Center

What Is ‘Quality Score’ And How Is It Calculated?

The AdWords system calculates a ‘Quality Score’ for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user’s search query. A keyword’s Quality Score updates frequently and is closely related to its performance. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC).

Do not use hidden text or links.  If Google observes your site to have hidden text or links and deems them deceptive in nature, you may find that your site has been removed from the Google Index.

2.) Floating Layer And Hover Ads

google-adwords-quality-score_4__2_Google and AdWords hate these things.  Simply put, these types of ads will destroy your quality score. Get them off your landing page as soon as possible.  Replace these ads with a static opt-in form built into your landing page.
3.) Pop Up Or Pop Under Ads

Google sees these types of ads as a hindrance to navigation on a site and will ban your landing page from AdWords if you use them.  They will only re-activate your AdWords ads when you have removed any type of pop up or pop under ads.

If you are using any of the points outlined here on your site then you are only hurting yourself.  Clean up your site and you will find that your ad position may climb while your costs may drop!

About the Author

Frank Rumbauskas is a New York Times best-selling author and a Certified  Google AdWords Professional. He has been recognized by Google for generating over one million leads with AdWords. For 10 free chapters of Frank’s breakthrough AdWords system, please visit

Perry_MarshallPerry Marshall
is the Adwords expert.  His Free e-course
“5 Days To Success With Google Adwords”
is a “must have” for new Internet Marketers.
His FREE 5-Day Course Gives You The Skinny On GoogleAdWords Via E-mail… By the way – most “e-courses” are thinly disguised sales pitches with crappy information. But Perry refuses to put out that kind of junk. This is quality content that will move your business forward.  Get started making Google AdWords work for you now!

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